Great design is created by partnering good things together. Great design is what happens when the whole is greater than the sum of its parts. Its as simple as when Remie in the movie Ratatoullie,  is trying to get his brother understanding how paring foods together makes them better. He offer him a piece of cheese, then a piece of fruit. Then he asks him to try them together and that  is when all the fireworks and bright colors explode giving us the visual to the experience. Bringing elements together to create great design is how we elevate the entire design experience. The whole  is greater than the sum of its parts.